![]() It was the second Ice Age installment that used digital 3D, after Ice Age: Dawn of the Dinosaurs. The sequel was announced on and was released in theatres and 3D on July 6, 2012, ten years after the original film. Making the title even more interesting and compelling to the end user, Scrat’s Nut Hunt also features real-world prizes that may be won based on the type and amount of nuts a particular user has collected.Ice Age: Continental Drift (also known as Ice Age 4 and Ice Age 4: Continental Drift) is a 2012 American 3D computer animated comedy adventure film and the seventh feature film released by Blue Sky Studios and the fourth installment of the Ice Age franchise. ![]() To collect the nuts, users simply shake their mobile device. Using location proximity values, players will be able to see a virtual nut if they are within 100 meters of it’s predetermined geographic location. Upon launching the title, users are presented with a well-branded and clean augmented reality view. By pushing the boundaries of “expected” and utilizing Wikitude’s SDK, the residents of the Benelux region have been delighted with an augmented reality game featured the beloved Scrat and his insatiable quest for acorns. With market saturation, Ice Age 4 sought to make themselves stand out from the crowd. Given the commercial success of such a film, the merchandising and post-release promotional materials are seemingly endless. As of December 29th 2012, the film has garnered $875,115,339 in global revenues, and has delighted millions of children, adults, and everyone in between, around the world. Ice Age: Continental Drift, or Ice Age 4 as it’s known internationally has been nothing short of a box office smash hit.
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